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Search Engine Optimisation - SEO - Website Optimisation
What is SEO ?
We would like to explain you some of the most common terms used in SEO :
- SEO stands for Search Engine Optimisation ; it means optimising your website for the search engines.
- Keyphrases are the sentences that people use to search in the search engines.
- Search Engines are websites that allow internet users to find websites related to what they are searching for. Examples of major search engines : Google, Yahoo and Live Search
- Ranking or Position the position of a website for a keyphrase when you search for it in Google.
- SERP or Search Engine Results Page : the listing of websites you see when you search for a keyphrase.
- Organic or Natural Listing : is the listing of websites on the left-hand side of the screen. The listings on the right-hand of the screen are paid listings (via PPC).
We know for sure that many people consult search engines to find what they are looking for. Nobody would be able to find what they need if we didn't have search engines. There are 3 major search engines : Google, Yahoo and Live Search. The most important search engine today is Google, which is consulted by 75% of all search engine-users.
There is more : the way people search, or the search-behaviour of internet users is very important. We know that people mainly visit websites that are listed on the first 3 pages of Google for their keyphrase (that would be the first 30 results or top30).
Summary : Once we know what keyphrases people use when they search for our products and ⁄ or services, we should try to have a good position when people search for those keyphrases : Our website should be listed within the first 3 pages, or first 30 results or top30 of Google and other search engines. This way people will consult our website for sure.
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Our job : Our job as an SEO Consultant, is to make sure that your website is listed on top of the listings of the search engines when people search for that specific keyphrase.
Important! Geo-targetting for your website. As google serves different results, based upon physical location of the person who searches, you might need a specific stragegy. There is also a different strategy required for language-specific searches.
How we do SEO ?
-1- Keyword Strategy : First we need to know what people search for and what keyphrases do they use ?
-2- Analysis Competition : What are the keyphrases and marketing-strategies used by the competition ?
-3- Current Situation : What is the current position in the search engines of your website and the websites of your competition ?
-4- Target Audience : Who are your potential clients ; what language do they speak and where do they live ?
Based on this information we can estimate a timeframe and the cost for doing SEO. It will be used during the entire Optimisation-process.
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Our Optimisation-process consists out of a traditional dual optimisation :
-1- Onpage Optimisation : all aspects related directly to your website. This part covers many area's such as : meta-tagging, keyword-density, sitemapping, internal linkstructure, url-setup, etc.
-2- Offpage Optimisation : linkpopularity. This part is mainly increasing the number of inbound links to your website.
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The cost of SEO ?
We have no standard price for SEO because the number of working hours depends on the current position of your website in the search engines, but also on the total number of results for a specific keyphrase.
Instead of pre-packaging SEO, we offer a different, more accurate approach to your requirements. First, we analyse the current position of your website and we identify the keyword-strategy. Based on that information we can give you a very accurate quote and timeframe for SEO.
The cost for valuable SEO would be starting from as little as 150 euro per month with true value for your money. Please have a look for prices at the following page : Online Marketing (see Website Optimization)
SEND US YOUR INQUIRY and please find our Terms and Conditions.
More information about SEO
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