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Your SEO Consultant - Kristof De Smedt
Where it began - "From computer-geek to seo-freak"
Search Engine Optimisation is not something you decide to do from one day to another. It takes time to learn this kind of work. Unfortunately there is no such a school that can teach you SEO (maybe today there is...). The only way for you to learn, is by reading the many articles on the internet. The internet offers valuable information but also a lot of worthless information. Only by experimenting with websites and search engines, you can discover the truth about what is said & written. That was Kristof's main occupation for over two years : discovering the secrets behind Google and other search engines.
An extented IT-background in combination with a 2-year SEO-experiment makes Kristof a professional SEO Consultant.
Choosing the right SEO Consultant is not an easy job
-1- SEO as a core business
Today Search Engine Optimisation is offered by many companies. Mainly by web design companies. Webdesigners see it as a profitable extension to their existing business and often the client asks both services : and webdesign, and website optimisation. Half of the webdesigners don't even know where to start when they need to do optimisation. We don't have to explain you that many of the webdesigners out there don't have solid experience with SEO. If you are wondering : A search engine is something completely different than a designing a website. Only few businesses have made SEO their core-business.
-2- References
Once you have found a specialist that offers nothing but SEO, it might be usefull to ask for some references. Of course you'd have to look at their position, but it's worth looking at the keyphrase they rank good for and also the number of results published by Google for that keyphrase. Everybody can rank good for "Cheap, extraordinary and ultimate webdesign in Asia", for the simple reason that there is no competition for this keyphrase. It would probably be much harder to rank good for a keyphrase like "webdesign Asia".
-3- Guarantee
What kind of guarantee is offered by your SEO ? Or is he just gonna try to get you listed in a "high position" for "some keyphrases". Be clear on what position should be achieved for which keyphrases. Then later you can track and measure if your website ranks for your keyphrases.
What does Google think about choosing an SEO consultant ?
Google published a very good guideline for choosing the right SEO : http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
- Can you show me examples of your previous work and share some success stories?
Our answer : See our references
- Do you follow the Google Webmaster Guidelines?
Our answer : Yes, we do ethical website optimisation and we fully comply with Google Webmaster Guidelines.
- Do you offer any online marketing services or advice to complement your organic search business?
Our answer : Yes, we provide advice on PPC for our clients at no extra charge.
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
Our answer : We aim to rank your website on the first page of Google for mentioned keyphrases, however we guarantee a top30 or first 3 pages of Google. The timeframe depends on the current position of your website for that keyphrase and also the total number of results for that keyphrase (how much competition ?). We measure our succes based upon the actual position of your website, that is the only KPI we use for evaluation.
- What's your experience in my industry?
Our answer : We are mainly experienced in travel-industry, but we are open to any other type of industry.
- What's your experience in my country/city?
Our answer : We have experience with Optimisation in USA, Europe, Asia and Pacific.
- What's your experience developing international sites?
Our answer : See our references
- What are your most important SEO techniques?
Our answer : We combine onpage optimisation (all aspects directly related to your website) with offpage optimisation, that would be linkbuilding campaigns.
- How long have you been in business?
Our answer : More than two (fulltime) years operational in SEO. More than 10 years in webdevelopment and datawarehousing. More than 15 years in IT
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Our answer : Yes, within limitations. FYI : as we have invested a vast amount of time to gather this knowledge and experience, we do not blindly share every detail of our work. We can provide additional information on what we do.
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